01
A fraction of the features
You pay full price for the whole platform, but your team only ever uses a small slice of it. The other 80% is bloat you are quietly funding.
No more software subscriptions
80% of users use 20% of the features.
Why is your business paying software subscriptions for features you don't use? We use AI to build the lean 20% you actually need. Faster to ship, cheaper to run, and shaped entirely around how you work.
The problem
You are paying full price for a fraction of the product.
02
Locked into the subscription
Worse, you never actually own it. The fee lands every month, the renewal price only climbs, and the day you stop paying it all disappears.
03
Only pay us once
Software built for you works the other way around. You pay once to have it built, then you own it outright. No seats, no renewals, no lock-in.
Our approach
We build the 20%. You keep the focus.
We start with the small set of jobs your team does every day, the ones that genuinely move the business, and build software that does exactly those. Nothing more, nothing you have to pay to ignore.
AI lets us design, build and ship that lean software in a fraction of the usual time. You get a tool that fits your process precisely, and you own it.
Tell us what you need- Built around you. Your workflow first, not a vendor's roadmap.
- Shipped in weeks. AI-assisted delivery, not multi-year rollouts.
- Pay once, up front. You buy the software outright, with no ongoing per-seat fees.
- Yours to keep. Clean, documented software you own outright.
How it works
Three steps from bloated to brilliant.
1
Find the 20%
We sit with your team and map what really gets used. The critical few jobs become the spec. The rest gets left behind.
2
Build it with AI
We design and build your lean tool with an AI-assisted process, so what would take months takes weeks. You see progress as it lands.
3
Ship and own it
You go live with software that fits like a glove. It is documented, maintainable and entirely yours, with us on hand if you need us.
A fair question
"Can't I just do this myself?"
Honestly, you might. Tools like Claude Code, Replit and Lovable have put software building within reach of almost anyone. Describe what you want and something appears on screen. That part is genuinely brilliant, and we are not going to pretend otherwise.
But getting a screen to appear is not the same as shipping software your business can depend on. The hard part was never typing the code. It is knowing what to build, what to leave out, and everything that has to be true before real people and real data rely on it. That is the bit experience buys you.
＋
Knowing what to build
We turn a fuzzy problem into the right, narrow solution. Not an impressive demo that misses the point, but the tool that actually moves your business.
＋
Built to hold up
Real software meets awkward data, edge cases and proper load, not just the happy path. We build for the day it gets busy, not just the day of the demo.
＋
Secure by default
Authentication, permissions and data handling done properly, so you are not one careless prompt away from leaking customer data or opening a hole.
＋
Adopted, not abandoned
Designed to reduce friction so your team actually uses it, rather than quietly drifting back to the old spreadsheet within a fortnight.
Here is the difference. Our founder has built and scaled a SaaS business from the ground up, with all the scars and lessons that come with it. We use the same AI tools you could, but pointed by hard-won experience of what reliable, secure and genuinely useful software actually takes. You get the speed of AI with the judgement that stops it going wrong.
80%
of features in typical software go largely unused
5x
faster delivery with our AI-assisted build process
100%
of the software, owned outright by your business
Pricing
Pay once. Own it. No subscription.
Every project is priced bespoke, scoped to exactly what you need and quoted after a free call. To give you a feel for the range, here are three real examples.
Custom chatbot
£3,500one-off
A chatbot trained on your own content, your documents, FAQs and product details, that answers customer questions accurately around the clock. We connect it to your knowledge base, give it your tone of voice, and hand it over ready to drop onto your site. It quietly clears the repetitive enquiries your team answers every day, so they can spend their time on the ones that genuinely need a person.
Bespoke ticket scanning
£7,500one-off
A fast, reliable scanning app built for your events. Your team scans tickets at the door from a phone or tablet, with instant validation, duplicate detection and live entry counts. It keeps working when the venue wifi does not, thanks to offline support, and syncs the moment it reconnects. No per-scan fees, no clunky rented hardware, and it works exactly the way your door teams already do.
Bespoke mobile app
£25,000one-off
A native-quality app for iOS and Android, built around one job your business needs done brilliantly. We design the flows, build the app and the backend it talks to, and handle the release to the App Store and Google Play. You get push notifications, offline support and a polished experience your customers or team will actually want to open, with none of the monthly platform fees that off-the-shelf app builders charge.
Something not on this list? That is the norm. Tell us what you need and we will scope it.
Stop paying for the 80% you never open.
Book a free scoping call. We will look at the tools you use, find your essential 20%, and show you what leaner software could look like.
No sales waffle. We reply within one working day.